Why Travel Agents & Tour Operators Need To Focus On Authentic Local Experiences To Stay Competitive

Importance of authentic travel experiences for travel agents and tour operators Thanks to growth in technology and travel options, today’s world has shrunk into what is truly termed as a ‘global village’.

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.

Success is not final; failure is not fatal: It is the courage to continue that counts. The road to success and the road to failure are almost exactly the same.
Somebody’s Quote

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it?